Flatplan - Website

Website Rationale:

Colour use: I will be continuing the house-style I used for my magazine for my website and the basic colours of pink, black and white will be used. My masthead/logo colour will be the same colour as the masthead in my magazine to ensure it maintains a professional appeal. The links will either be in pink or black depending on what colour I put the background as (though I will probably make it white). The little sell lines under the links will hopefully have a background of pink and a text colour of white as I think these colours contrast and complement each other very well.

Image use: I aim to use quite a lot of images for my website, including pictures such as beauty products (make-up and perfume), images of my models, and clothing. This will give my website range, and since it's a fashion website it needs to have range to entice my audience. On my two hyper-linked pages I aim to use a lot of images on there two with text aligned next to it in order to portray new fashion and beauty trends. I will also be using my own images in the advertisements.

Text use and font: I will be using the same and perhaps more fonts on my website so that I maintain a house-style and so that it's still exciting to view. I will be using slightly more fonts though since there are a lot of features on my website and advertisements. This is just to give my website some excitement and so it doesn't look all the same and too plain. I will be using a lot of text on my website, especially for the small stories and main text, however, I will also be using a lot of images to balance it out. 

Layout: I have followed two layouts for the production of this flatplan. I really liked the look of Lamoda and Cosmopolitan so I took inspiration from them whilst making my flatplan. I tried to make it as conventional as possible so that it's easy to follow and easily accessible.