Flatplan - Billboard

Billboard Rationale: 

Colour use: I want very little colour to be used for my billboard as I don't want it to look over the top. Since it's small, I want to use small detail yet beautiful detail so it still remains effective. I will still use the house-style I used for my magazine to ensure it looks professional and sophisticated. The background colour of the main image will be spread across the whole billboard and the picture will include something pink on it. Then the text colour will be either black or white, depending on the background of my main image. 

Image use: I will be using only one image for my billboard as when I done my research into existing fashion billboards, they only use one image which I find to be most effective. I aim to photograph either a medium or close up shot of my main image so that the audience can see the model on my billboard clearly. I not only want them to be able to see the model clearly but I want them to be able to see their make-up and clothing clearly so I really need to emphasise that it's a fashion magazine. 

Text use and font: I aim to use text that's short, snappy and to the point so that any passing viewers don't have to look at the billboard too much so the use of short and snappy will only take a couple of seconds to read yet will hopefully leave them thinking about the magazine and will entice them to buy it. I will use the font I used on my magazine and website so that it keeps a certain house-style and ensures it looks professional. 

Layout: I have followed a simple layout for my billboard as it's something that's going to be quick to look at. Also I have noticed other billboards follow this layout and I really like the look of it. These kinds of billboards have proven to be successful in the past so I'm playing it safe and going for a simple layout.