Monday, 28 July 2014

Audience research using Survey Monkey







Getting these results from teenagers was very helpful for the production of my magazine because now I am more familiar with what they want in a Regional magazine. I understand that all of my audience are females aged 15-20. They mostly prefer a fashion magazine which is perfect because that's what I initially wanted to do. Images and colour are ahead in what attracts a person so a magazine so I will ensure that my magazine has enough colour and images to keep my audience intrigued. Freebies and articles came next so that means I will include some competitions, freebies and interesting articles that will entice my audience. The top 3 leading stores in this survey were River Island, Topshop and Superdrug. Since my audience like those 3 shops, I will include fashion items that have been bought from those shops such as make-up products, clothes, bags, shoes and jewellery. My audience' most favourite restaurant is McDonalds which tells me a lot about my audience and that they perhaps like things at a cheaper price. I will take this into deep consideration when producing my main products and perhaps include an article or features that show good fashion products for a cheaper price. Their 3 favourite make-up brands are MAC, Maybelline New York and Urban Decay. This means that any images I take for my product may consist of these brands. The social media question shows that they all use Instagram and most use Twitter, Snapchat and Facebook. I could include social media interactions on my magazine to attract that audience of 15-20 year olds. Finally, their hobbies include shopping, listening to music and partying. This means that I will include features such as the best Regional shops, or competitions such as iTunes vouchers to attract this audience to my magazine.

2 comments:

  1. Great - now can you analyze these results and say what you have learned as a result of conducting this survey. Has it had any impact upon your creative decisions at all? If so, what?

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